The Power of Print Advertising

In today’s economy, carefully choosing how to spend your advertising dollars is more important than ever. For advertisers who are struggling with advertising their products or services online, they may want to consider print advertising. While digital marketing certainly has it’s place, print advertising is still the #1 driver of purchase intent and reaching affluent consumers.

Print has staying power - Unlike digital content that a reader is likely to forget about after they scroll past, printed advertisements are on a reader’s mind as long as they have the publication. People tend to keep stacks of magazines in their homes, where they have the potential to be looked at even months later.

Print is preferred by affluent customers - According to Forbes Magazine, “Luxury consumers will still value tangible ad platforms.” Glossy magazines will always hold a certain status and 88% of consumers view it as more “official” than other forms of advertising.

Placing an ad in a speciality magazine like TheHomeMag NorCal lands you in targeted homes - unlike other magazines, who typically use cluster selections, TheHomeMag markets to a targeted customer using customized data profiles based on precise and accurate information.

Did you know?

• A whopping 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

• 67% of people’s online searches are driven by printed marketing

• Up to 90% of direct mail gets opened, compared to only 20-30% of emails.

• The response rate for direct mail is up to nine times higher than that of email.

Still, direct mail trends dictate that you’ll get even better results if you pair direct mail with technology. One of the best parts of advertising with TheHomeMag is that not only are you advertised in America’s #1 Home Improvement Magazine’s high quality printed magazines, we also include your ad in our digital magazine and our listing of TheHomeMag Pro’s - for no extra charge. In addition, we regularly feature our Pro’s on social media - Facebook, LinkedIn and Instagram.

For maximum impact for your home improvement services, we can build an integrated marketing campaign that brings together the best of both worlds to provide you with most cost-effective way to connect customers with local professionals.

Statistics from www.smallbizgenius.net & twosides.org.au