Combining Print & Digital Marketing for your Home Improvement Business
Like most businesses, your home improvement business relies on sales. Sales rely on leads. If you’re a qualified TheHomeMag professional, we have no doubt you get leads by doing a great job.
But…How do you generate entirely new leads? Long term planned marketing and advertising will bring leads to your sales team all year long. TheHomeMag provides a powerful combination of print advertising, along with features on our website and social media that create a well rounded marketing strategy.
There’s no doubt that print advertisement is one of the most successful ways to market your business, and below, we’ve listed some more marketing strategies will help fast track your home improvement company to reach potential customers.
SEO (Search Engine Optimization) - It’s very important to be found online, and the more you are on the web, the more you will be found. By advertising with TheHomeMag, we also include you on our Find A Pro page, various social media outlets - all greatly helping to improve how high your website show ups online.
Optimize your website - for SEO and Lead Generation. To be effective your company website should have the following:
Eye Catching Pictures - Have professional photos of your work or work that you do. Nothing tells what you do like photographs. Before and after pictures are particularly effective.
Honest Information- Be informative and resourceful to consumer. Write blogs about your business, such as how to choose a good company that does what you do and what to expect from a contractor.
Tell A Story - Give specifics about your work with a case study or customer testimonial.
Calls to Action - Create an easy way to capture viewers information. Have many calls to action throughout your website.
Review and Referrals – Get reviews from your satisfied customers. 79% of consumers trust online reviews as much as personal recommendations.
Email Marketing – Emails are a great way to stay in touch with your customers and entice them to come back or refer you! Be consistent and have valuable content. Keep the email subject line short and sweet and don’t send too many.
Be Connected – As a home improvement contractor, staying active with industry associations is helpful for many aspects of your job. It’s free to create profiles on many sites for examples: Facebook, Yelp, BBB, Home Advisor and Houzz. Industry groups keep you up on your industry.
Generating customer leads takes time, planning and work, but advertising with TheHomeMag can cover the most important aspects of your marketing plan all at once, leaving you with more time and money to focus on building your business.
TheHomeMag has a proven formula for generating quality residential leads - Talk to your THM Marketing Consultant about putting the direct mail portion of your marketing plan into overdrive and learn more about what we can do for you.
