Your business thrives off new customers reaching consumers directly. Being proactive in choosing to engage them each month, can fuel your business by generating more consistent, reliable and higher-quality leads. According to the MPA (The Association of Magazine Media), in today’s digital world print magazines are still valued more than ads in any other media, here is why…

Almost 75% of American adults use social media—making it a critical part of any business strategy. Social media is one of the best ways to connect with people who already love what you do. It is also vital for reaching those who have not heard of your business yet.

Here’s a short list of critical customer activities that will make the difference. If you apply them every time they will become second nature and make a difference to your company’s bottom line. Your goal is to add value and build on what you already know about the customer’s needs, communicating clearly and concisely without turning them away.