After the past year, many companies are reflecting on their values and how they can make a positive impact in their communities. Finding better ways to interact with the world is not just good business sense, but helps a company become a positive force, leading to a more sustainable, thriving community for everyone.

Here’s a short list of critical customer activities that will make the difference. If you apply them every time they will become second nature and make a difference to your company’s bottom line. Your goal is to add value and build on what you already know about the customer’s needs, communicating clearly and concisely without turning them away.