If you're concerned about blackouts due to severe weather and power grid failures, you're not alone - more people today are considering ways to keep their homes powered, no matter what happens.

After the past year, many companies are reflecting on their values and how they can make a positive impact in their communities. Finding better ways to interact with the world is not just good business sense, but helps a company become a positive force, leading to a more sustainable, thriving community for everyone.

Almost 75% of American adults use social media—making it a critical part of any business strategy. Social media is one of the best ways to connect with people who already love what you do. It is also vital for reaching those who have not heard of your business yet.