Did you notice the tire ads in the paper today? If you need tires you probably did. If not, you probably didn’t give them a second glance. Not everyone is your customer every day, however each and every day, there is a portion of the population that is looking for your product. You need to be there when they are ready to start looking for that product. That’s why you can’t afford not to advertise during the holidays.

Almost 75% of American adults use social media—making it a critical part of any business strategy. Social media is one of the best ways to connect with people who already love what you do. It is also vital for reaching those who have not heard of your business yet.

Here’s a short list of critical customer activities that will make the difference. If you apply them every time they will become second nature and make a difference to your company’s bottom line. Your goal is to add value and build on what you already know about the customer’s needs, communicating clearly and concisely without turning them away.