Will The Home Improvement Boom Go Bust?

Homeowners have changed their behaviors in 2020 and 2021 as a result of the pandemic. 

The housing market simultaneously increased as The Federal Rescue drove down lending rates. Low-interest rates coupled by homeowner’s staying inside their home more than they did in the past, have dramatically increased home improvement trends.

 As the price of raw materials increases and the lack of the available workforce rises most contractors are feeling the bustle of the flood of business and the pinch of lack of workers to complete jobs. This two-sided coin, lowers payroll cost and creates an influx of too many jobs for contractors to complete or even quote on.

With the pent-up demand for build crews’, contractors are considering lessening their demand. However as more of the state (CA) and the country open up, we have already seen the changes in spending habits of Americans. Travelling to visit family members and catching up on vacations have become priorities that were previously unavailable and considered dangerous options over the past year. In California a 300% increase in the cost of lumber alone has also slowed down the conversion of leads to sales.

When we consider that homeowners are regaining their pre-pandemic freedoms and that stimulus checks will eventually end. What should your business consider in the post-pandemic climate?

To curb being left behind when the market shifts, keeping in front of your target markets is imperative

What could be worse than working to establish a relationship with someone, then simply falling off the radar? Relationship’s need be nurtured and cultivated. Out of sight and out of mind simply doesn’t cut it in the business world.

Business leaders even in a boom, know to build your future client base and capture market share you have continue to keep your presence known and continue developing relationships.

So, exactly how do you do that?

The best way to develop and maintain an ongoing business relationship is through meaningful, and thoughtful appropriately delivered promotional marketing communications. Developing creative ways of staying in touch with your customers and prospects. An important part of your business’s ongoing communication arsenal must include direct mail promotions. These provide a regular reason to remind your clients why they do business with you, and reasons why your prospects will eventually want to do business with you.

Contact us to discuss to the success how create opportunity and volume for every one of our customers here in the Northern California, along with all of our customers nationwide.

Our specialty, that thing that makes us so unique, is our ability to create a very specific and direct message to our high income and high home value homeowner audience. When we control the message and the audience, we have a greater chance of controlling the result. And nothing creates results better than TheHomeMag® Northern California.