Did you notice the tire ads in the paper today? If you need tires you probably did. If not, you probably didn’t give them a second glance. Not everyone is your customer every day, however each and every day, there is a portion of the population that is looking for your product. You need to be there when they are ready to start looking for that product. That’s why you can’t afford not to advertise during the holidays.

In 2020, the sudden shift companies made to remote work was seen as temporary. Unfortunately, due to the Delta variant and increasing COVID-19 infection rates, many companies that planned on employees returning to the office are adjusting their plans. A recent study assessed how small to medium-sized enterprises (SMEs) are responding to these changing conditions - and what that means for the future of business.

When reviewing these responses, you may want to ask - how does your company compare?

After the past year, many companies are reflecting on their values and how they can make a positive impact in their communities. Finding better ways to interact with the world is not just good business sense, but helps a company become a positive force, leading to a more sustainable, thriving community for everyone.

What should your business consider in the post-pandemic climate? The housing market simultaneously increased as The Federal Rescue drove down lending rates. Low-interest rates coupled by homeowner’s staying inside their home more than they did in the past, have dramatically increased home improvement trends.

Almost 75% of American adults use social media—making it a critical part of any business strategy. Social media is one of the best ways to connect with people who already love what you do. It is also vital for reaching those who have not heard of your business yet.

Here’s a short list of critical customer activities that will make the difference. If you apply them every time they will become second nature and make a difference to your company’s bottom line. Your goal is to add value and build on what you already know about the customer’s needs, communicating clearly and concisely without turning them away.